Interest Grows in New Zealand’s Emerging iGaming License Market
As New Zealand gears up to establish a regulated iGaming environment, prominent online gambling operators such as 888, Betway, and Bet365 have already signaled their intentions to apply for a license in this evolving market.
The Department of Internal Affairs (DIA) has called upon interested online gambling entities to register their interest as the country formulates its regulatory framework, poised to launch in 2026. This initiative is crucial as New Zealand aims to transition from an unregulated landscape where many citizens gamble with offshore, unlicensed platforms.
Trina Lowry, the Director of the Online Gambling Implementation Programme, has emphasized the need for collaboration between regulators and operators to create a safe and transparent gambling ecosystem. "We are dedicated to ensuring that our approach is clear and supportive for future operators," she noted. This outreach will help the DIA understand the needs of potential licensees, ultimately streamlining the licensing process.
Prioritizing Player Safety in the New Framework
Despite online gambling’s existing presence through unregulated avenues, New Zealand’s upcoming legal market aims to enhance player safety. The regulatory framework will mandate that licensed operators implement measures to mitigate gambling-related harm—a significant step forward in protecting consumers from potential risks associated with unregulated platforms.
Lowry underscored the urgency of regulating the sector, stating that the lack of oversight with offshore operators poses a considerable risk to consumers. "By regulating this sector, we can safeguard our players, reduce gambling harm, and ensure that online casinos adhere to strict standards," she explained.
In a related effort, the government has recently announced a substantial investment of NZ$81 million (approximately US$48 million) aimed at strengthening the national strategy for minimizing gambling harm. This funding will be sourced through the Problem Gambling Levy Regulations, which will involve contributions from various gaming entities, including online operators.
Additionally, changes to advertising regulations may be on the horizon. Currently, the promotion of online gambling is restricted under the Gambling Act 2003. However, the anticipated legal framework could allow licensed operators to engage in advertising, making it easier for consumers to distinguish between legitimate services and illegal offerings.
As New Zealand progresses toward a regulated iGaming market, the focus remains firmly on developing a system that is not only profitable for operators but also prioritizes player welfare. The collaboration between regulators and industry players will be essential in achieving a balanced and effective regulatory environment.