Genius Sports Expands Influence in Italian Football with Major New Agreement
Genius Sports is further solidifying its position in the football industry through an exclusive multi-year partnership with Italy’s premier football league.
Through this groundbreaking agreement, Genius Sports will serve as the sole provider of data and betting video streaming for Lega Serie A, Italy’s leading football competition. This deal encompasses exclusive rights to a comprehensive lineup of fixtures, including Serie A, Coppa Italia, and Supercoppa Italiana, extending all the way to the conclusion of the 2028-29 season.
In addition to streaming capabilities, Genius Sports will leverage access to official Serie A data, including detailed tracking information. Such data will enhance a variety of media-related endeavors, such as match reports, analysis, and broadcast enhancements. This will significantly enrich the experience for sports fans and bettors alike.
Central to this agreement is the enhancement of Genius Sports’ BetVision service, which allows users to watch live games alongside interactive statistics overlays. This feature aims to create a more engaging betting environment.
Historically, Stats Perform held the rights to Serie A’s betting data and video streaming, managing these until 2024. Although there was an attempt to extend this partnership, it fell through, resulting in a legal dispute. A recent ruling from the Milan Court rejected Serie A’s appeal for immediate contract execution, with the broader breach of contract case still pending.
Serie A Welcomes New Partnership with Genius Sports
Luigi de Siervo, CEO of Lega Serie A, expressed enthusiasm for the collaboration: “We are excited to forge this important alliance with Genius Sports. As data and technology reshape the landscape of sports, it’s essential to ensure that only verified official data is distributed. This partnership not only protects fans but also preserves the integrity of the sport and ensures vital revenue streams for our clubs. It is a critical move in our ongoing efforts for legal compliance and a call to action for lawmakers to bolster the rights of leagues and safeguard bettors.”
Genius Sports came out on top after Serie A initiated a tender for betting data and streaming rights in mid-June 2025. Various packages were available, targeting both international and domestic sports betting markets.
Mark Locke, CEO of Genius Sports, noted, “We are delighted to partner with Serie A, one of the most prestigious football leagues globally and a cornerstone in Europe’s largest sports betting market. Securing Serie A strengthens our already impressive portfolio, which includes rights to the NFL and the Premier League. We are not simply following industry trends, but actively shaping them. Our unmatched technology and execution capabilities set us apart, and we will update our guidance to reflect this positive trajectory.”
This deal follows closely on the heels of another agreement that Genius Sports established with 18 different competitions in the European Leagues Association, which encompasses various leagues including those in Belgium, Denmark, and the Netherlands.
With over 700 sports organizations as partners—including major leagues like the NFL and the English Premier League—Genius Sports continues to position itself as a leader in the sports data and betting landscape.