Bragg Gaming Group Secures Stake in RapidPlay: A Strategic Move Into Brazil’s Gaming Landscape
In a notable advancement within the B2B igaming sector, Bragg Gaming Group has taken a significant step by acquiring a strategic equity position in the Brazilian game development firm, RapidPlay. This transaction, announced on April 10, is part of a more extensive collaboration that could potentially open avenues for Bragg to gain a controlling interest in RapidPlay depending on future market dynamics.
Bragg’s partnership with RapidPlay goes beyond mere investment; it establishes an exclusive content-sharing agreement that allows Bragg to incorporate RapidPlay’s extensive portfolio into its array of services offered to Brazilian operators. This collaboration not only enhances Bragg’s offerings but also enriches the gaming experience available to players in the region.
The games crafted through this partnership will leverage Bragg’s innovative Fuze technology, designed to facilitate real-time gamification and include tools for player retention and promotions. This technological synergy is expected to significantly improve both player engagement and operational efficiency for its partners.
Brazil: A Growing Epicenter for Bragg’s Expansion
Since Brazil legalized online gaming on January 1, Bragg has been making strategic moves within the country, already collaborating with over a third of the licensed operators. The addition of RapidPlay is poised to be a crucial element in Bragg’s strategy to solidify its presence in this burgeoning market. With RapidPlay led by industry veterans, the studio brings invaluable local expertise and tailored support for operators navigating the Brazilian market. Key figures such as Sara Mosallaee and Amanda Alexandrini will oversee these initiatives directly from their São Paulo base.
Bragg’s chief commercial officer, Neill Whyte, emphasized the profound significance of this partnership for their growth trajectory. The company estimates that Brazil could contribute significantly, potentially reaching 10% of its total revenues this year alone. “This collaboration transcends an ordinary investment,” Whyte asserted. “It’s a strategic alliance that enhances our unique proposition for local content. With its blend of creativity and efficiency, RapidPlay stands out as the ideal partner for our efforts in the region.”
RapidPlay’s CEO Rafael Roos Bordignon echoed this sentiment, expressing that the partnership would enable the studio to significantly amplify its mission of delivering authentically Brazilian gaming experiences. By joining forces with Bragg, RapidPlay aims to broaden its reach and elevate its impact in the market.
Building on a Strong Financial Performance
This acquisition follows Bragg’s impressive financial report for the previous year, where the company announced a record revenue of €102 million, a 9.1% increase compared to the previous year. The firm’s gross profit also saw an 8.2% uptick, and while there was an operating loss, Bragg maintains a positive outlook for its future, notably buoyed by its successful entry into Brazil.
Looking ahead, Bragg is optimistic about continued growth, forecasting revenues for 2025 to range from €117.5 million to €123 million—representing a notable year-on-year increase. The adjusted EBITDA is also projected to experience a robust rise, reflecting the company’s focus on investing in proprietary content and advanced technological capabilities.
“Our commitment to integrating proprietary content with AI-enhanced features is driving both our revenue growth and our pathways toward greater profitability,” stated CEO Matevž Mazij.
In summary, Bragg Gaming Group’s partnership with RapidPlay not only signifies a strategic investment in Brazil’s flourishing igaming market, but it also reflects the company’s broader vision to create engaging local content while capitalizing on the region’s growth potential.