BGC’s Grainne Hurst Advocates for a Balanced Narrative on Gambling
Betting and Gaming Council (BGC) CEO Grainne Hurst is determined to reshape the narrative surrounding the gambling industry, aiming to address the misconceptions frequently amplified by UK media outlets.
In a candid discussion with iGB, Hurst highlighted her frustration with the skewed public perception of gambling, emphasizing that the media often lends credence to anti-gambling activists whose views are unlikely to change.
“There’s still a lingering misconception about our sector among the general public,” she explains, underscoring the BGC’s commitment to transforming this narrative. “We are dedicated to painting an accurate picture of the gambling landscape, leveraging solid evidence to challenge the prevalent negative discourse.”
Hurst identifies several strategies for amplifying the BGC’s efforts. “It’s crucial for us to have the data to refute the myths and sometimes outright falsehoods that circulate in the media,” she states. “Additionally, engaging with customers to gather their insights on prevalent myths is vital. We see a significant role for the BGC in this endeavor, and we are diligently working towards it.”
The Imperative for Improved Industry Reputation
Despite acknowledging the strides made in player protection and responsible gambling—particularly post-Gambling Act review—Hurst posits that the industry must elevate its game when it comes to public perception.
“We’ve made notable advancements, but there’s more to be achieved,” she comments. “It’s exasperating because I know how proactive and responsible our industry can be. Unfortunately, positive developments rarely make headlines, so we must weave these success stories into our everyday communications.”
Concerns Over Funding and Research
Hurst also addresses the introduction of a new mandatory levy meant to support responsible gambling initiatives, which was recommended in a recent white paper. She worries that the funds might be utilized in ways that do not benefit those grappling with gambling-related issues, particularly if they support anti-gambling research.
“Leading the charge in education and awareness outside the framework of this mandatory levy will be critical, yet much of this is now out of our direct control,” she reflects, emphasizing the need for oversight to ensure the funds serve their intended purpose.
Tax Reformation Woes
Another pressing issue for the BGC and the gambling sector is the government’s intention to overhaul the online gambling tax structure. Currently, the UK operates with three distinct tax rates for various forms of online betting, but proposals have surfaced to consolidate them into a single rate, potentially raising the rate to 21%.
A recent YouGov survey indicates that nearly two-thirds of bettors could resort to unregulated operators if taxes are increased. Hurst concurs with these concerns, declaring that opposing this proposal is likely to be one of the BGC’s paramount challenges in the coming months.
“We’ve been vocal about how a single tax rate would be counterproductive,” she warns, asserting that it wouldn’t meet government targets for raising funds. “Such changes could severely limit consumer options and inadvertently bolster the black market while diminishing financial support for important British sports like horse racing, as well as rugby and snooker.”
Hurst, who took the reins as BGC CEO in September last year, transitioned to the role following a notable tenure at Entain. During her initial year in office, she has navigated a landscape marked by significant reform and media scrutiny, particularly concerning advertising and taxation issues.
Her leadership emphasizes the industry’s need for a fair portrayal and a commitment to fostering responsible gambling amidst evolving regulatory challenges.