Introducing PRace: A New Era in B2B Marketing by Industry Veterans
PRace, a cutting-edge marketing agency, is officially in operation, spearheaded by Nicholas Brown and Aiste Garneviciene.
Founded by Nicholas Brown, a former account director at Square in the Air, alongside Aiste Garneviciene, who previously served as COO at BetGames, PRace is set to transform the landscape of B2B marketing within the gambling sector.
With a robust team of 15 seasoned professionals, the agency is strategically positioned with offices in both London and Lithuania. Its mission revolves around data-driven lead generation and comprehensive sales solutions, ensuring a modern approach to marketing challenges.
After a soft launch earlier in 2024, PRace has quickly established a reputation, partnering with over ten notable clients, demonstrating its swift ascent in the industry.
Nicholas Brown brings with him 15 years of experience in B2B marketing, having orchestrated successful campaigns for prestigious names such as Amelco, BetGames, Push Gaming, Evoplay, and Relax Gaming.
Aiste Garneviciene, on the other hand, carries a rich legacy of over 15 years in executive leadership within the B2B arena. Her extensive background includes nearly twelve years as COO at BetGames and two years as CEO of Betfamilia in Malta, equipping her with the knowledge necessary to drive business growth effectively.
Reflecting on the agency’s inception, Brown stated, “Having navigated the marketing landscape since the early 2010s and playing a pivotal role in the success of Square in the Air, I recognized a remarkable opportunity to meet an unmet need in the market alongside my esteemed colleague, Aiste Garneviciene.”
He elaborated, “The B2B gambling sector is primed for a sophisticated, data-driven marketing strategy that transcends conventional offerings. Our aim is to implement what B2B marketers in other fields have long utilized—leveraging analytics to foster demand, cultivate leads, and generate sales.”
A Vision for PRace’s Future
PRace aims to achieve a projected revenue of €1 million in its inaugural year.
Aiste Garneviciene, reflecting on her extensive experience, remarked, “As a founding member of BetGames in 2012, I possess firsthand knowledge of the intricacies involved in building and expanding a brand.”
She emphasized, “From establishing market credibility to driving qualified leads and sales, each phase requires a tailored strategy. PRace is pioneering an agency model that can effectively deliver on these diverse needs. We’re infusing the industry with fresh insights, extensive expertise, and a proven framework that has already benefitted a range of top-tier clients.”
With a commitment to innovation and effectiveness, PRace is prepared to redefine B2B marketing in the gambling industry and beyond.