Exciting New Collaboration: Evolution and Hasbro Join Forces
Evolution AB has entered into a long-term agreement with Hasbro, aiming to produce exclusive live casino and slot games inspired by beloved titles like Monopoly.
This partnership enhances a pre-existing collaborative spirit between the two companies, particularly highlighted by Evolution’s previous successes with Monopoly Live and Monopoly Big Baller online shows.
Through a recent Request for Proposal (RFP) process, Evolution has been selected as the exclusive licensing partner for creating online casino games based on Hasbro’s extensive portfolio. Exciting new titles are set to debut starting January 2026, including live games such as Game Night, Monopoly Filthy Rich, and Monopoly Roulette.
The agreement encompasses a wide range of online offerings, covering all brands under the Evolution umbrella, including Ezugi, NetEnt, Red Tiger, and Big Time Gaming.
Claire Hunter Gregson, Hasbro’s director of gaming relationships, expressed her enthusiasm: “At Hasbro, play is at the core of what we do—whether that’s through timeless board games or immersive casino experiences. After an extensive RFP process, we’ve chosen Evolution as our exclusive partner for online casino games tied to our popular titles. We have faith in their ability to revitalize our brands in innovative ways for adult audiences, and we eagerly await the next steps in our partnership.”
Todd Haushalter, Evolution’s chief product officer, shared his excitement: “We are thrilled to integrate Hasbro’s game brands into our offerings. Monopoly stands out as one of the premier casino game brands globally. The potential for creativity here is immense, and we look forward to exploring these possibilities with other Hasbro titles as well.”
Evolution’s Strategic Shift: A Move Away from Unregulated Markets
In a significant development, Evolution’s UK licence faced scrutiny in December 2024 due to concerns that their games were being offered to unlicensed operators. In response, CEO Martin Carlesund stated, “We fully support the Gambling Commission’s review objectives. Committing to the licensed UK market is a priority, and we are implementing robust measures to ensure our games are exclusive to Commission-licensed platforms.”
Following these investigations, Evolution reported in its Q1 earnings for April that it has taken critical steps to comply with regulatory standards across Europe. Nevertheless, this shift likely meant stepping away from several unregulated markets, impacting profitability. The results showed a 5.4% decline in profits to €254.7 million ($289.7 million), despite an overall group net revenue increase of 3.9% year-on-year to €521 million.
These strategic decisions reflect Evolution’s dedication to maintaining high operational standards while navigating the evolving landscape of online gaming.