iGP’s Revolutionary Approach to iGaming Aggregation
In an increasingly competitive landscape, iGP is redefining the aggregation model with its cutting-edge solution, the iGaming Deck. In a recent conversation with iGB, Michael Baker-Mosley, CMO of iGP, shared insights into how this innovative platform is transforming traditional approaches to game aggregation by integrating sophisticated promotional tools and in-depth reporting capabilities directly within its content delivery system.
While conventional aggregators provide the ease of accessing a plethora of games through a single API, they often lag in promotional assistance and data transparency. Baker-Mosley highlights that operators who engage directly with gaming studios typically enjoy exclusive marketing campaigns and enhanced player interaction—benefits that many traditional aggregators are unable to provide.
He elaborates on how the iGaming Deck’s unique combination of speed, adaptability, and forward-thinking features distinguishes iGP in a competitive market. This approach, he asserts, is a significant shift from legacy models, indicating a bold move towards a more dynamic and responsive aggregation landscape.