Finland’s Legislative Shift: A New Horizon for Online Gambling
Finland is currently at a pivotal point in its gambling landscape, as its government advances a bill aimed at transforming the country’s existing framework. This legislative proposal was officially presented to parliament on March 20 and promises to align with the aspirations of the online gambling association, Rahapeliala Ry, which is keen to see new regulations enacted by midsummer.
This legislation seeks to create a refreshed gambling marketplace within Finland by introducing private operators into the online sector. This shift mirrors moves made by neighboring Nordic countries, such as Sweden and Denmark, which have explored similar liberalization efforts in their gaming laws.
Currently, Veikkaus, the state-owned entity, monopolizes online gambling operations, encompassing lotteries, sports betting, and casino games. If the proposed bill is enacted, this monopoly would dissolve by the end of 2026, while Veikkaus will retain exclusive rights over lottery and scratch ticket sales, along with physical gaming machines and casino venues.
As outlined in previous communications, the new licensing framework is set to open for applications starting January 2026, targeting a launch of competitive online operations by early 2027. However, some stakeholders are optimistic about an expedited timeline, anticipating the new regulations could come into effect sooner than expected given the bill’s swift progression through parliament.
The Finnish government believes that this reform will play a crucial role in mitigating gambling-related harms. By encouraging a broader array of licensed operators, it aims to draw players away from unregulated websites, which often lack the protective measures mandated for licensed entities.
Interior Minister Mari Rantanen emphasized, "Our goal is to create a balanced regulatory framework that effectively addresses gambling-related issues while also attracting operators who wish to obtain a license, steering online gambling towards a regulated environment."
Is Legislative Approval on the Horizon?
The pathway for the bill now leads to parliamentary subcommittees for a more in-depth analysis. While some amendments are anticipated during this process, major delays are not expected.
Rahapeliala Ry’s CEO, Mika Kuismanen, expressed confidence in a potential approval by June, indicating a rapid response from lawmakers. In contrast, local legal expert Antti Koivula suggested that the final vote might lean towards the autumn period, citing usual procedural modifications.
"Although we expect minor adjustments prior to voting, the strong political consensus regarding the necessity of reform suggests that the eventual decision will likely be routine," Koivula conveyed on LinkedIn. He underlined the importance of this legislation as a landmark moment for Finland’s online gaming sector, as it strives to break free from the long-standing monopoly and embrace a competitive market comparable to broader practices in Europe.
Additional Changes on the Horizon for Finnish Gambling
Beyond the introduction of competitive operators, the proposed bill presents several key amendments to Finland’s gambling regulations. Notably, it welcomes commercial entities to offer betting on horse racing, an area that had previously been restricted under the state monopoly.
The legal gambling age will remain unchanged at 18, with all participants required to verify their identity. Furthermore, a new self-exclusion initiative will be implemented, allowing players the option to voluntarily exclude themselves from all authorized gaming platforms.
In terms of responsible gambling, operators will be mandated to monitor player activity for signs of problematic behavior, with all license holders required to establish safeguards against gambling-related crimes and abuses.
A newly proposed Licensing and Supervision Authority will oversee the newly regulated market, ensuring compliance and integrity. Additionally, while marketing will be permitted, it must adhere to strict guidelines that prohibit targeting minors and other vulnerable populations, ensuring advertisements maintain a sense of responsibility and ethics.
With these transformative changes, Finland stands on the threshold of a new chapter in its gambling narrative, fostering a competitive environment while prioritizing player safety.